Future Plans
Our Group believes that we will continue to enjoy healthy growth
in demand for our peanut products. To capture the emerging business
opportunities, we intend to adopt the following strategy and future
plans as set out below:
(i) Increase our production capacity
To meet the anticipated rising demand for our products, we intend
to acquire additional land area to increase our current production
capacity. We would be constructing production workshops, acquiring
new machinery and equipment and employing additional skilled personnel
for our new workshop.
(ii) Increase our sales to overseas markets
The majority of our peanut products are exported to overseas countries.
We intend to intensify our sales and marketing efforts in these
countries, particularly Russia, where we believe there is good
potential for growth and also explore opportunities to break into
new overseas markets such as USA and South East Asia.
(iii) Continue to develop the PRC market and expand our existing
marketing network
We believe that the PRC market holds good potential for our business
to grow. We intend to intensify our marketing efforts in the PRC
by expanding our existing sales and marketing network coverage
to reach more areas in the PRC such as Jilin, Dalian and Changchun
which our Executive Directors believe have good development potential.
Furthermore, we intend to strengthen the number of roving teams
in existing sales areas.
(iv) Branding and Promotion
To increase the growth of our sales and awareness of our brands,
we will continue to market our "Dongbao" and "Hualong Dongbao"
brands through various advertising media and participation in
exhibitions.
(v) Strengthen our product development capabilities and increase
our product range
Product development is one of our important growth drivers. We
will continue to strengthen our product development capabilities
to meet the increasingly sophisticated demands of our customers
and improve the efficiency of our production processes.
(vi) Training and development of our staff
Our staff play a major role in contributing to the success of
our business. We will thus continue to place emphasis on the training
of our staff and equip them with the necessary knowledge as well
as the skills to enable them to adapt to the constantly changing
and stringent requirements of our customers.